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Our Founder & Mission

Master Nail Artistry Grounded in Natural Keratin Health

At NailsTherapy.com, founded and directed by Master Nail Educator Elena Rostova, we believe that gorgeous manicures should never come at the cost of your natural nail bed's health. We debunk harmful DIY internet trends and provide laboratory-verified chemical facts to empower salons and nail enthusiasts alike.

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Evidence-Based Science

Every recommendation is backed by professional nail cosmetic chemistry, material safety data sheets (MSDS), cross-link density analysis, and empirical salon wear-testing across varied nail plate thicknesses.

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Zero Toxin Policy

We strictly condemn Methyl Methacrylate (MMA), industrial superglues, and formaldehyde-laced strengtheners that permanently thin or burn the keratin plate, advocating exclusively for cosmetic-grade adhesives and HEMA-safe oligomers.

Salon to Home Mastery

Whether you visit high-end luxury salons or apply DIY manicures in your living room, we translate advanced nail technician education into step-by-step, reliable tutorials that safeguard long-term nail longevity.

Editorial Leadership & Ownership

Founder & Editor-in-Chief

Elena Rostova

Elena Rostova

Editor-in-Chief & Master Nail Educator (Website Owner)

Licensed master nail technician and salon owner with 14+ years of luxury salon management, international masterclass instruction, and chemical safety expertise. Founder and sole owner of NailsTherapy.com, dedicated to professional salon techniques and natural keratin health.

Certified in advanced Russian manicure technique, medical podology nail restoration, and cosmetic chemistry photopolymerization.

Our Testing & Verification Standards

The online nail space is crowded with dangerous DIY hacks, counterfeit UV curing units, and unverified viral trends that cause severe contact dermatitis, nail plate onycholysis, and chemical burns. Nails Therapy was established to counteract this misinformation with rigorously researched, salon-grade education.

Before any product category, monomer formulation, or application protocol is recommended on NailsTherapy.com, it undergoes a structured four-stage evaluation methodology:

1. Chemical Composition Analysis

We scrutinize Material Safety Data Sheets (MSDS) and full ingredient declarations (INCI) to detect prohibited substances such as Methyl Methacrylate (MMA), high-concentration free HEMA monomers, and banned plasticizers like dibutyl phthalate (DBP).

2. Nanometer UV/LED Calibration

Under-cured gel is the leading cause of life-long acrylate allergies. We test photoinitiator response across 365nm and 405nm spectral peaks using calibrated radiometers to confirm complete polymer conversion and structural integrity.

3. Keratin Integrity & Adhesion Wear

Products undergo 14-to-21-day clinical wear tests across natural nail plates ranging from brittle, de-lipidized keratin to oily, flexible nail beds to evaluate real-world lift resistance, mechanical shock resilience, and edge sealing.

4. Safe Dissolution & Zero-Damage Removal

We mandate non-aggressive removal protocols. No technique recommended on Nails Therapy requires forceful scraping, peeling, or electric e-file contact directly onto the dorsal keratin layers of the natural nail plate.

Editorial Independence & Affiliate Transparency

NailsTherapy.com maintains 100% editorial independence. We never accept sponsored positive ratings, paid product placements in top rankings, or manufacturer influence over our critical laboratory assessments. Our primary allegiance is to the biological wellness and cosmetic safety of our readers.

When readers choose to purchase items through our editorial links, we may earn an affiliate commission at zero additional cost to the buyer. However, editorial evaluation criteria are set strictly prior to commercial considerations, and underperforming products are rejected regardless of commercial partnerships.

Publishing Entity & Physical Presence

NailsTherapy.com is operated under digital media operations with physical editorial offices located at Heinrichstraße 14c, 49080 Osnabrück. We maintain active memberships with the International Association of Nail Technicians.